Deloitte wanted to use its Olympic sponsorship to shift perceptions—showcasing itself not just as a sponsor, but as a transformative global leader driving inclusivity, sustainability, and innovation far beyond the Games.

We spotlighted stories of Deloitte employees who are also Olympic and Paralympic athletes. Their experiences brought to life Deloitte’s work with the IOC and IPC across digital transformation, DEI, sustainability, athlete transition, and more—making the partnership human, authentic, and impactful.