GE Power aimed to help attract top talent to its plants across North America, while strengthening the connection that their existing employees felt for the organization.
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Amid declining U.S. manufacturing rates, GE Power continued investing in its Bangor, Maine plant, renowned for producing high-quality turbines safely and efficiently. This was a story that was worth telling. We created a campaign that paid homage to the American factory worker. C&B wrote a series of commercials that tapped into the sense of pride that workers felt manufacturing turbines that powered homes and businesses around the world.