Harvey’s was looking to promote and drive awareness of a delivery service offered through their mobile app, emphasizing its competitive pricing for customers. Targeting existing and potential customers, especially the digitally-driven gen-z demographic who crave authenticity and convenience.
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Building on the success of Harvey’s “Late Night” social content, we created a candid, filmic moment by displaying friendly, relatable faces and situations between a group of friends hanging out and watching the big game. With only 10 seconds to work with, our concept was simple and direct, highlighting the app, the fun of the burger builder, and the excitement of food arriving.