We tapped into our roster of international documentary filmmakers through our ongoing
partnership with the Hot Docs Film Festival and found the ideal filmmaker in South Africa.
By applying a documentarian’s filming approach to our commercial, we developed a creative
solution that stretched our production budget from one shoot-day to five shoot-days.
We tapped into our roster of
international documentary
filmmakers through our ongoing
partnership with the Hot Docs Film
Festival and found the ideal
filmmaker in South Africa.
![](https://cdn.prod.website-files.com/642473eec8e23d0fed25caa1/646cf13fe4d0a35393a35bdb_personasnocara.png)
By applying a documentarian’s
filming approach to our
commercial, we developed a
creative solution that stretched our
production budget from one shoot-
day to five shoot-days.
This included the creation of a visual style guide, icons, and templates that have
been rolled out across the enterprise and is used to guide all external-facing
recruitment efforts and internal-facing employee engagement efforts.