To support their “Less for Less” campaign, Public Mobile set out to produce scripted commercials featuring real people that they recruited off the street. Our objective was to assemble a cast capable of drawing out the scripts’ comedic and charming tone, as well as shoot three commercials in two days.
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We assembled a team of experienced reality-tv field producers to source real people on location. A documentary director, known for working with non-actors and capturing authentic, spontaneous moments, was brought on board. In addition, the host of the TV show Carnival Eats guided and invigorated our non-actor cast.