Taco Bell Canada is carving out its own voice—bold, playful, and distinct from its U.S. counterpart. Through irreverent campaigns and Canadian-first initiatives, they’re building a brand identity that resonates with local tastes while pushing the boundaries of fast food culture.

INDUSTRY

Quick-Service Restaurants

SERVICES

Creative Direction
Commercial Production
Post-Production

The Problem

Taco Bell wanted to tap into Gen Z’s obsession with "treat culture," which had become a form of attainable escapism. For Gen Z, grabbing a snack is more than just satisfying a craving. The challenge was how to make Taco Bell’s Cheesy Dipping Burritos Gen Z’s treat of choice.
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The Solution

We connected with Gen Z’s love of treats by tying it to their need to avoid awkward situations. Escapism took on two meanings when we connected snacking tendencies to the Gen Z idea of “dipping out” of a cringe moment.

TORONTO

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129 Gladstone Ave
Toronto, ON M6J 3L1
+1 416 275 0717

VICTORIA

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2951 Scott St
Victoria, BC V8R 4J7
+1 250 216 2749

Hello@c-b.tv

TORONTO

--:--

129 Gladstone Ave
Toronto, ON M6J 3L1
+1 416 275 0717

VICTORIA

--:--

2951 Scott St
Victoria, BC V8R 4J7
+1 250 216 2749