Taco Bell Canada is carving out its own voice—bold, playful, and distinct from its U.S. counterpart. Through irreverent campaigns and Canadian-first initiatives, they’re building a brand identity that resonates with local tastes while pushing the boundaries of fast food culture.

INDUSTRY

Quick-Service Restaurants

SERVICES

Creative Direction
Commercial Production
Post-Production

The Problem

For years, Canadian fans of Taco Bell were asking the company to bring their famous U.S. menu item, Nacho Fries, to Canada. They needed to make a big splash with their big release that permeates through a cluttered ad space.
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The Solution

We positioned Nacho Fries as “The fries you crave, with the dip you dream about,” letting people know that fries got the glow-up they always deserved and are here to stay. To deliver strong visuals that punched through a cluttered ad space, we used a robotic arm, enabling choreographed, fluid camera movements that elevated the action and the product. The ad ran during the NHL and NBA playoffs.

TORONTO

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129 Gladstone Ave
Toronto, ON M6J 3L1
+1 416 275 0717

VICTORIA

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2951 Scott St
Victoria, BC V8R 4J7
+1 250 216 2749

Hello@c-b.tv

TORONTO

--:--

129 Gladstone Ave
Toronto, ON M6J 3L1
+1 416 275 0717

VICTORIA

--:--

2951 Scott St
Victoria, BC V8R 4J7
+1 250 216 2749